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According to the National Association of nearly 90 percent of home buyersz usethe Internet. That means companies need to reacnhthese people, and firms such as Coldwello Banker are shifting their resources in that direction. “Irf we aren’t spending the lion’s share of our marketing dollars there (online), then we aren’ft paying attention,” says Jodi Tate, the general manager of Coldwelkl Banker Triad Realtors, who is basedx in the company’s Winston-Salem office. Applications for smarft phones such as the iPhone and Blackberry aregaining ground.
By the end of June, Coldwelkl Banker expects to launch a Web site specifically targeteds to these kinds of Because of the smalleerscreen size, complex graphics can be hard to read and the amoun t of information on a site needs to be limiteds for easy accessibility. The modified Web site will alloaw people to get information about homes that pique their interest even as they are driviny downthe street. “So if someone is sittintg in front of a they will be able to go directlyh to ourWeb site... and accesxs all of the information and Tate says. “We feel this is reallgy a requirement in this dayand time.
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