Modernista braces as Hummer deal advances - Boston Business Journal:

sucujovide.wordpress.com
Boston-based Modernista’s largest client is General Motorx Corp. (NYSE: GM) in Detroit. The agench works on creative advertising for both Cadillac and The combined business was at one pointg worthabout $850 million annually in billings, according to sources. Billingsd for Cadillac and Hummer, now are likely less, as GM has said it will cut back its totao ad spend and announced months ago that it planned on unloadinbg itsHummer brand. Modernista’ spokesperson had no comment onthe news. Other loca ad agencies that will likely feel the affect sof GM’s bankruptcy filing include Digitas and Mullen, both in Digitas handles a variety of GM work includintg Pontiac and Saturn.
GM is looking to sell both brands. Mullen handlezs work for GM’s used car and crediy card business. GM’s planned cuts in advertising spendinvg is expected to impact all of its marketingb andad firms. In 2008, GM spent aboutg $2.1 billion on advertising, according to presss reports.