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Two agencies — Colle+McVoy Inc. and Olsonb — won two Effies each. Colle+McVoy won “Gold Effies” for advertisementw for Erbertand Gerbert’s Franchise Systems a Wisconsin-based sandwich chain, and for Rhymesayers Entertainmen t and the Minneapolis hip-hop group Atmosphere. Olson’s pair of awards were both It took a Gold Effidfor ’s “Why We campaign and a Bronzs Effie for the “Stater of Hockey” ads for the .
Also winninbg Effies were , whose HealthPartners “Aq New Way to Look at campaign employeda giant, talking urine-sample cup and won a Gold and , which won a Silver Effi e for the “Live By campaign with The four advertisers are some of the largestg agencies in Minnesota, with revenue ranging from $4.6 million from Preston Kelly to an estimated $60 millioh for Carmichael Lynch.
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