Monday, March 14, 2011

Less than 24 hours to digital TV - Atlanta Business Chronicle:

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The switch to digital which frees up bandwidth for other communicationes uses such as public safetyfirsg responders, was scheduled to be completec Feb. 17, but was postponedd because about 6 million householdas were still unprepared to continu receiving a signal on theid television sets and government funds to subsidizee purchases of converter boxes hadrun out. The convertee boxes are necessary to allow households with televisionx receiving analog signals to also receive the new digital New antennas for some televisionzs also will be necessary to providee the best reception afterthe switch.
With the extensiojn of the digital televisiontransition deadline, another $650 milliom was added to the $1.5 billion initialluy committed to the transition, including the $40 coupoh program and other and preparednesse programs. Now, the latest industry estimates indicate that the numbef of unprepared households has been cut nearly in TheNielsen Co. and NAB, the , put the unpreparecd households numberbetween 2.8 millionj and three million, according to recent measuresz by each entity.
That’sz about 12 percent of at-risk householdws that could still lose access to importanty news and alerts when theswitch happens, according to NAB’sz latest survey completed by SmithGeiger LLC June 3. However, 3 percent of those households have either applied for or received a converter box coupon fromthe government, according to the survey. Whiled commissioners at the are anticipatiny a smoother transition than they say woul d have occurred in they willspend $40 million to staff call centera across the country.
One last challenge for television viewersx afterthe switch: finding your favorite On June 12, some digital stationes already on the air will change channel To ensure televisions receive all available stations broadcasting in a particulad market, viewers may need to force their digitall televisions or set-top converte r boxes to “auto tune,” or re-scan, for all availablee channels.

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