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According to the its customer-retention technology identifies customers byloan loan-to-value ratio, loan purpose and FICO “With refinancing activity from borrowers representing a significant portion of overallo origination volume, our lender networkm has expressed a desire to capturr and retain current mortgage customers,” says Bob Harris, presidentr of the LendingTree “As part of the LendingTree network, bankes and lenders that use our new customer-retentiom initiative will be able to significantly impacyt the ratio of overall mortgage portfolilo retained, just as effectively as they can attractt new borrowers.
” LendingTree is owned by Charlotte-based (NASDAQ:TREE), an onlin e lending and real estate Tree.com’s principle businesses are LendingTree, whicn matches potential mortgage borrowers to lenders, and which works with individuals seeking homes and real estate LendingTree says it has facilitated more than 25 millio requests for loans online and $185 billion in closec loan transactions.
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